| Online Marketing and Search Engine Optimization (SEO) |
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| If your website
isn’t doing much more than displaying a few pages
for the odd customer then you have to ask yourself
“Am I really getting the return I deserve from my
website?” If you search for keywords that relate to
industry in the search engines and you’re no where
to be found, the chances are your potential
customers aren’t finding your website either. |
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| That’s where Unicus
Interactive’s Search Engine Optimization (SEO)
service can help. Our skilled team will tailor a web
site optimization package to suit your needs. With
more and more websites released every day, people
are becoming more and more reliant on search engines
to find what they are looking for. |
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Let’s review the basic
reasons for exploring a search engine campaign:
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| More then 90% of the
web site visitors come from the search engines;
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| Advertising campaign
on the Internet is relatively cheap in comparison
with others; |
| Gaining a competitive
advantage on your opposition who do not have an
optimized web site; |
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Our search engine and
online marketing services include:
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| PPC or CPC advertising
strategy |
| Search engine
optimization |
| Link Campaigns |
| Email Marketing |
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Pay Per Click
Advertising
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| A type of online
marketing campaign or service which applies a Cost
Per Click (CPC) price to relevant key phrases to
easily and accurately calculate positioning, online
marketing costs and ROI for your website. As opposed
to a Maintenance or Optimization SEO campaign, the
client only pays for the traffic that is provided,
based on the agreed CPC. Examples of such services
include Google Adwords and Yahoo! Search Marketing
(Formerly Overture). |
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Search Engine
Optimization (SEO)
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| Search engine
optimization is the process of optimizing your web
site code to be favorably listed in the search
engines that use automated 'indexing robots' or
'indexing spiders' to add your web site to their
index. |
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Link Campaigns
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| Link campaigns involve
getting other websites to link to yours. This
usually involves a reciprocal link where you link
back to them. Exchanging links with other web sites
of similar or related content can be an excellent
method of attracting new visitors to your web site.
Apart from the advantage of getting new visitors
from a related web site, you will also increase your
link popularity or relevance in some major search
engines - an absolute must for getting a higher
search results ranking. |
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Email Marketing
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| Permission based email
marketing is an effective marketing medium that can
offer immediate responses and effective ROI. Thanks
to advanced tracking solutions, email marketing
offers much better feedback and reporting thank
traditional mail marketing. |
